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Kelly felt a bit anxious after launching her student design contest two weeks earlier. She had not received any submissions or inquiries from the students.
Luxury performance vehicle brand, BMW, had implemented a new subscription-based policy for customers to access certain features on their vehicles such as high beam assist, heated seats, and heate
This critical incident describes an ethical dilemma faced by AT&T sales representatives. In 2016, AT&T had launched DirecTV Now as their live TV and on demand streaming service.
Engage your students with stories of resilience, strength and empowerment as told by direct selling women in Thailand.
This video is a condensed version of a live presentation on diversity, equity, and inclusion given by Mona Ameli, CEO and Managing Partner of Ameli Global Partnerships.
This case revolves around ALDO, a Canadian wholesale distributor and third-party sourcing provider, as well as a retailer of fashion footwear, handbags, and accessories.
Since its founding as three internet genealogy sites in 1996, Ancestry.com (Ancestry) evolved as a public and private firm consisting of four product lines, each with different growth potentials
Sasha oversaw the Coffee Fund for the College of Business where she worked as an administrative assistant. Coffee drinkers were asked to contribute.
This critical incident is about Stacy Flathau, Senior Director of Corporate Communications at Kellogg, and Kellogg’s foray into brand activism with its limited edition Together With Pride cereal.
This critical incident describes a legal dilemma faced by a Tim Hortons franchisee in the St. Louis metro area.
This critical incident traces the impact of Nike’s decision to refocus its distribution strategy toward internal marketing channels.
A business partnership between pop star Rihanna and TechStyle to sell Savage X Fenty (or X Fenty) branded lingerie seemed like an ideal business start-up and sales started strong.
For Chip Bergh, CEO of Levi Strauss & Company, the fact that Levi’s own e-commerce sites accounted for only 4% of the company’s net revenues in 2018 was unacceptable (Levi Strauss &&
The Edmonton Eskimos (EE) were a highly popular Canadian Football League (CFL) franchise. As board chair, Janice Agrios faced growing accusations of insensitivity with escalating calls to&nb
Leading sports apparel and shoe brands pay large sums of money to sponsor collegiate athletic teams in hopes of gaining significant exposure.
Ring, Inc., a subsidiary of Amazon, offered security products to enhance customer peace of mind.
This critical incident describes an ethical and legal dilemma faced by the owner of a small, local retailer.
This critical incident describes a situation faced by Meghan Farren, Chief Marketing Officer for KFC in the UK.
An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States.
Koji Tanaka was the former president of Yuri, USA, Inc., who now served as an adviser to the Yuri management team.