CBER’s Student Design Contest

Kelly felt a bit anxious after launching her student design contest two weeks earlier. She had not received any submissions or inquiries from the students. She discussed the situation with Nathan, a marketing instructor. “Hey Nathan, I have not heard from students about the contest so far. Is that common across student activities like this? Is there anything to do with how the contest has been advertised and promoted to our students of Generation Z at large? …” Kelly asked Nathan. Kelly was afraid that the contest might fail if she could not receive enough submissions by the deadline. Kelly also wondered if there was any difference between advertising to Generation Z and prior generations, and how advertising of student activities differed from commercial goods and services.