That’s So Gay: Kellogg’s Faces Backlash to its “Together With Pride” Cereal

This critical incident is about Stacy Flathau, Senior Director of Corporate Communications at Kellogg, and Kellogg’s foray into brand activism with its limited edition Together With Pride cereal. The cereal, released during Pride Month in partnership with GLAAD, a national LGBTQ advocacy group, was criticized by conservative groups with an anti-gay agenda as an abomination that promoted unnatural sin and vice. The questions for Flathau were whether the foray into pro LGBTQ brand activism was worth the backlash and whether Kellogg should continue its relationship with GLAAD.