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 SUNDAY, JULY 11, 2004 |
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| 6:30pm |
Mass |
| 7:30pm |
Opening Forum Session: Conference by Mr. Michel Camdessus, ex-IFM Managing Director (January 1987- February 2000) |
| 9:00pm |
Opening Banquet |
MONDAY, JULY 12, 2004 |
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| 9:00 - 9:30am |
Introduction Plenary Session: Marketing: three factors generating change, Presentation: D. Victor Urcelay (Dean of ESTE – Universidad de Deusto) |
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1st Factor: Social and ethical elements |
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| 9:30 - 11:00am |
First session: Today's consumer |
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a) In Europe. (Carmelina Vela. ICADE - Universidad Pontificia Comillas), |
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Second session: Marketing ethics |
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Third session (parallel): Cause-related Marketing and Marketing for Universities |
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