Scholarly Articles

Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence.

This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).

This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations.

This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009.

After turning pro in 1996, Tiger Woods rapidly became the most famous golfer in the world and one of the wealthiest professional athletes of all time.

Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.

This case involves a study of a potential market entry into China.

For years as Unilever’s brand director of skin cleansing, Jennifer Bremner, had enjoyed Dove’s tremendous brand success as it sought to redefine the definition of feminine beauty.

This paper is intended to help faculty develop cases that are more than classroom exercises.

In 1849, parishioners of the Chicago, Illinois, German United Evangelical Reformed Lutheran Church began burying their beloved dead in the adjacent St. Johannes Cemetery.

This article overviews the potential to employ media in the classroom to enhance learning in economics and finance classes.

All arguments considered, we suggest that expanding the sale of private flood coverage would be welfare enhancing and in the public interest.

Humankind, it can be argued, lives beyond its means and often at the expense of future generations.

Practitioners and researchers struggle with valuing the return on sustainability investment (ROSI).

There is strongly voiced support for the concept of sustainability, despite a di- vergence of opinion on whether it is the natural stock of resources that is to be sustained, the cash flow from t

This paper highlights the role of nonprofit organizations in communicating risk.

There are significant social and psychological differences between military veterans and nonveterans (Hicks, Weiss, Coll, and McDonald 2017).

In 2018, the Social Security Administration Trust Fund has a balance of $2.9 trillion, and is expected to be fully depleted by 2034 if no changes are made.

Among many modern trends reflecting shifts in the way consumers satisfy their needs is the rising popularity of consumption modes based on renting, lending, leasing, and/or sharing.

This paper provides a synthesis of the recent literature related to corporate ownership issues and theoretical models of corporate and industry interactions linked through common ownership by ins