Scholarly Articles

Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence.

This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).

This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations.

This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009.

The new CEO of a regional branch of Catholic Charities had been on the job for less than a month when he first interacted with the organization’s Christmas Program.

During a meeting of information security (infosec) experts, Antisnatchor attacked Azeria for tweeting photos of attendees.

Ryan had just moved from Southern California to Kansas and was settling in for his first real winter.

The 416 Fire burned over 50,000 acres near Durango, Colorado in the summer of 2018.  The fire caused evacuations.  Employees were furloughed.

Hantz Woodlands, LLC, is a startup company, a social enterprise in Detroit, and the world’s largest urban farm.

Most deans, faculty, students, and other stakeholders agree that we need more ethics and social responsibility content in our business school curriculums. That is not news.

Snider Fleet Services is a medium sized firm that provided tire retreading, truck fleet services, off-road and industrial tires to customers in the Southeast United States.

A routine review of expense reports by the Internal Audit Department at Zip Tech Corporation inadvertently uncovered a workplace romance between an executive and a lower-level employee.

Strings for Hope was started by a woman who discovered food insecurity in her middle-class community.

Dwelling House Savings and Loans (DHSL) was dealing with the aftermath of the financial crisis that hit the Hill District community.

Hooters, America’s first and most influential breastaurant chain (a restaurant with waitresses in revealing uniforms), had endured – but also embraced – criticisms of its image for decades.

After turning pro in 1996, Tiger Woods rapidly became the most famous golfer in the world and one of the wealthiest professional athletes of all time.

Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.

This case involves a study of a potential market entry into China.

For years as Unilever’s brand director of skin cleansing, Jennifer Bremner, had enjoyed Dove’s tremendous brand success as it sought to redefine the definition of feminine beauty.

When Proctor & Gamble introduced the Tide Pod line of laundry detergent products, it did not quite get the result that they expected.