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This critical incident highlights the use of generative AI in creative content industries and consumer reaction to the use of generative AI to create content.
Jim Farley, Ford CEO, saw a difference in electric vehicle (EV) customers as the industry moved from early adopters to early majority.
At the beginning of 2024, Sephora, a French luxury beauty retailer, had yet to react to social media posts from employees and shoppers complaining about the behavior of tweens in their US stores.
Four New York Ford dealerships filed a lawsuit on November 29, 2022 to stop the Ford Motor Company from implementing its planned Model e certification program.
Nick Oda was a marketing consultant hired by Momo Ltd, a lingerie manufacturer based in Tokyo, Japan.
This critical incident presents a business dilemma faced by Monarch Beverage, the largest beer and wine wholesaler in Indiana. Phil Terry, CEO, had just received official notification from E.
SeatGeek is a rapidly growing company in a dynamic, complex, and controversial industry.
The Continental Oil and Gas Association represents a variety of organizations along the oil and gas supply chain.
Luxury performance vehicle brand, BMW, had implemented a new subscription-based policy for customers to access certain features on their vehicles such as high beam assist, heated seats, and heate
This critical incident describes an ethical dilemma faced by AT&T sales representatives. In 2016, AT&T had launched DirecTV Now as their live TV and on demand streaming service.
Engage your students with stories of resilience, strength and empowerment as told by direct selling women in Thailand.
This video is a condensed version of a live presentation on diversity, equity, and inclusion given by Mona Ameli, CEO and Managing Partner of Ameli Global Partnerships.
This case revolves around ALDO, a Canadian wholesale distributor and third-party sourcing provider, as well as a retailer of fashion footwear, handbags, and accessories.
Since its founding as three internet genealogy sites in 1996, Ancestry.com (Ancestry) evolved as a public and private firm consisting of four product lines, each with different growth potentials
This critical incident traces the impact of Nike’s decision to refocus its distribution strategy toward internal marketing channels.
A business partnership between pop star Rihanna and TechStyle to sell Savage X Fenty (or X Fenty) branded lingerie seemed like an ideal business start-up and sales started strong.
For Chip Bergh, CEO of Levi Strauss & Company, the fact that Levi’s own e-commerce sites accounted for only 4% of the company’s net revenues in 2018 was unacceptable (Levi Strauss &&
The Edmonton Eskimos (EE) were a highly popular Canadian Football League (CFL) franchise. As board chair, Janice Agrios faced growing accusations of insensitivity with escalating calls to&nb
An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States.