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This case examines how sustainability can be utilized in strategic decision making by considering whether the WestRock Company (WRK) should enter the green coated paperboard market segment with a s

Case writers typically recognize the importance of opening a case study with a compelling hook that engages the reader.

Otsuka Kagu was a luxury furniture store in Japan that began operations in 1969. It operated 16 retail stores throughout Japan. The business was growing until the financial crisis of 2008.

Nicole Boyd was young and ambitious. Having worked for some of the top consulting firms in the industry, Nicole had a strong background in technology consulting and strategy.

The first Ikinari Steak location in the United States opened in Manhattan’s East Village in February 2017.

This decision-based case discusses what strategic direction Aflac should take as it emerges from the worst of the global pandemic.

Pizza originated in seventeenth-century Naples, Italy, where it became a mainstay for the poor.

It was late 2020, and after seven years of constant toil, Pixologie’s financial performance just wasn’t working out the way Mollie Bartelt had hoped. What was she doing wrong?

This case describes a dilemma faced by the National Hot Rod Association (NHRA) and its president, Glen Cromwell.

Shake Shack’s leadership found itself in a difficult situation when, after initially accepting $10 million in PPP (Payroll Protection Program) funds early in the onset of the COVID-19 pandemic, t

Destiny or Fate: The GJCS and SCR Perfect Fit Stellern, M. Rockhurst University Joseph, J, Lemoyne College Craig Davis, Ohio University

Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment.

Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge.

This critical incident describes a marketing decision faced by Elon Musk of Tesla.

John Stewart, owner of Above Board Storage, had built a successful storage company on a slim marketing budget, but sales had started to slump.

Building brand equity can be a demanding task even in the most ideal circumstances.

Due to high traffic-density and lack of convenient and cost-effective modes of transportation in Rome, scooters provided an effective mode of transportation.

In November 2016, Matthew LeBretton, vice president of public affairs for New Balance (NB) athletic shoes, publicly supported Donald Trump’s trade policies after a highly emotional presidential e

On October 28, 2013, offensive lineman Jonathan Martin went missing from the Miami Dolphins training facility after being the subject of a prank in the cafeteria at dinnertime.

In Vol 35 (2) we wrote about what we had learned as editors regarding case research, writing, and publishing in this journal.