Above Board Storage and the Need to Revamp its Marketing Strategies

John Stewart, owner of Above Board Storage, had built a successful storage company on a slim marketing budget, but sales had started to slump. He recognized that he had several internal problems to fix with the management of the operation and the design of the company’s website. But at the same time, John also felt that he needed to modernize the company’s marketing strategies and incorporate more digital marketing tactics into the marketing plan to better attract new customers and to fend off the competition. While John had a general idea for how he could expand his marketing strategies, he was not sure what was the best way forward in order to reinvigorate sales.