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Following a boxing match between celebrities Logan Paul and Rob Gronkowski in May of 2021, Tampa City Boxing (TCB) experienced a growth spurt, which carried the gym through the COVID pandemic into

From stay-at-home mom to successful founder, Rhea Lana Riner of Rhea Lana’s Children’s Consignment found herself catapulted into an unexpected and highly public legal battle with a major federal ag

KeyBank’s Key4Women (K4W) program was developed to help women achieve success in executive roles. K4W empowered women leaders by providing advocacy, connections, and resources.

This case examines the ethical and reputational crisis surrounding Pham Nhu Phuong, a former national athlete in Vietnam, whose decision to falsify charitable donation receipts during Typhoon Yagi

This critical incident (CI) explores the strategic pivot decisions made by serial entrepreneur Uli Gal-Oz across four technology ventures—Tango, Magisto, Moovit, and Homage Robotics—while highlight

Alex Wong, founder of Hong Kong Bunny Rescue (HKBR), faced a pivotal decision when Century Honest Pharmaceutical (CHP) proposed a long-term partnership to develop rabbit-specific herbal supplements

In spring 2024, Nana Bonsu-Hammond, founder and owner of Jax Bread Company in Jacksonville, Florida, was interviewed by a local public radio station.

Violent incidents carried out by patients or their families against healthcare workers have exploded in number during recent decades and continue to increase.

Citizen Cider, a Vermont-based company, was known for its locally sourced and innovative ciders. In late 2023, they found themselves at the center of controversy.

This grant successfully expanded the Business Grand Rounds (BGR) experiential teaching method from the United States to Universidad Católica de Córdoba (UCC) in Argentina, demonstrating that studen

This critical incident (CI) is a descriptive case following the decision of the National Marrow Donor Program (NMDP) to use virtual influencer, Lil Miquela, to engage 18-30 year-olds to join the NM

The critical incident offers a useful initial discussion about incorporating artificial intelligence (AI) into daily operations in a small business.

A small business owner used AI to create unique product label illustrations and unusual on-brand images quickly and at no cost, but this choice sparked criticism from members of the art community,

This critical incident details a collaboration between Nestlé’s Coffee Mate, a non-dairy coffee creamer, and The White Lotus, a popular television series.

Wallace Scott and Ian Ashdown co-founded SunTracker Technologies Ltd. (STL)in 2011. Scott and Ashdown co-created a growing portfolio of lighting design patents through research and development.

What does a chief executive officer (CEO) of Cruise, a robotaxi company, do when one of the company’s autonomous vehicles (AVs) causes a serious accident?

On July 19, 2024, a financial and public safety catastrophe was caused by a few lines of flawed software code introduced to the internet.

This is the full Winter 2025 issue from the Journal of Critical Incidents. Individual articles can be found by searching the article title.

Being a case writer involves a continuous process of exploring and storytelling.

Being a case writer involves a continuous process of exploring and storytelling.