Coffein Coffee Co.: AI Generated Art vs. Community Backlash
A small business owner used AI to create unique product label illustrations and unusual on-brand images quickly and at no cost, but this choice sparked criticism from members of the art community, many of whom were part of the brand’s target market. As a supporter of original art and a member of the art community, the business owner must ensure their customers know they value artists, yet still efficiently and effectively create the poignant illustrations their packaging called for to be on brand.
In completing this assignment, students should be able to:
1. Understand the impact of consumer behavior frameworks on both consumer and marketing manager decision-making.
2. Apply Cognitive Dissonance Theory in developing marketing strategy.
3. Apply Theory of Reasoned Action in predicting consumer response to marketing efforts.
4. Apply the Framing Effect in shaping consumer response to marketing efforts
5. Apply Elaboration Likelihood Model in developing marketing strategy.