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This critical incident describes a scenario in which Amy and Dave Thompson, founders of a small food manufacturing startup, experience several tax and compliance issues and begin to question the pr

In 2024, the Boar’s Head brand was linked to multiple horrific incidents.

In 2022, Nigeria became the first country to officially ban foreign models in advertising (Martin, September 11, 2022).

The owner of a small but evolving Caribbean food business is at a crossroads: should he end his ten-year experiment with a food hobby-turned-venture or pursue other career options, including a retu

This critical incident (CI) explores the strategic pivot decisions made by serial entrepreneur Uli Gal-Oz across four technology ventures—Tango, Magisto, Moovit, and Homage Robotics—while highlight

In spring 2024, Nana Bonsu-Hammond, founder and owner of Jax Bread Company in Jacksonville, Florida, was interviewed by a local public radio station.

This critical incident (CI) is a descriptive case following the decision of the National Marrow Donor Program (NMDP) to use virtual influencer, Lil Miquela, to engage 18-30 year-olds to join the NM

The critical incident offers a useful initial discussion about incorporating artificial intelligence (AI) into daily operations in a small business.

A small business owner used AI to create unique product label illustrations and unusual on-brand images quickly and at no cost, but this choice sparked criticism from members of the art community,

This critical incident details a collaboration between Nestlé’s Coffee Mate, a non-dairy coffee creamer, and The White Lotus, a popular television series.

Wallace Scott and Ian Ashdown co-founded SunTracker Technologies Ltd. (STL)in 2011. Scott and Ashdown co-created a growing portfolio of lighting design patents through research and development.

What does a chief executive officer (CEO) of Cruise, a robotaxi company, do when one of the company’s autonomous vehicles (AVs) causes a serious accident?

This is the full Winter 2025 issue from the Journal of Critical Incidents. Individual articles can be found by searching the article title.

Being a case writer involves a continuous process of exploring and storytelling.

Being a case writer involves a continuous process of exploring and storytelling.

Cara Strauss Contreras had moved from the United States to Bolivia and spent the last 13 years pouring herself into creating a freedom business she named SutiSana.

This is the full Winter 2025 issue from the Journal of Case Studies. Individual articles can be found by searching the article title.

This Course is a short documentary film based humanistic leadership course.

The case takes place in early 2024, after Athletic Brewing Company, an independent non-alcoholic brewer from Connecticut and fast-growing company has received a $50 million investment from Keurig D

This is the full preview of the Business Case Journal Spring 2025 issue. Individual articles can be found by searching the article title.