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Teaching Notes
In 2024, the Boar’s Head brand was linked to multiple horrific incidents.
In 2022, Nigeria became the first country to officially ban foreign models in advertising (Martin, September 11, 2022).
In spring 2024, Nana Bonsu-Hammond, founder and owner of Jax Bread Company in Jacksonville, Florida, was interviewed by a local public radio station.
This critical incident (CI) is a descriptive case following the decision of the National Marrow Donor Program (NMDP) to use virtual influencer, Lil Miquela, to engage 18-30 year-olds to join the NM
The critical incident offers a useful initial discussion about incorporating artificial intelligence (AI) into daily operations in a small business.
A small business owner used AI to create unique product label illustrations and unusual on-brand images quickly and at no cost, but this choice sparked criticism from members of the art community,
This critical incident details a collaboration between Nestlé’s Coffee Mate, a non-dairy coffee creamer, and The White Lotus, a popular television series.
This is the full Winter 2025 issue from the Journal of Critical Incidents. Individual articles can be found by searching the article title.
Being a case writer involves a continuous process of exploring and storytelling.
Being a case writer involves a continuous process of exploring and storytelling.
Elizabeth “Liz” Brodek, Director of Community Development for Wausau, WI, faced a significant urban planning challenge: the closure and demolition of the city’s central mall.
Cara Strauss Contreras had moved from the United States to Bolivia and spent the last 13 years pouring herself into creating a freedom business she named SutiSana.
This is the full Winter 2025 issue from the Journal of Case Studies. Individual articles can be found by searching the article title.
Proyecto de vida es una asignatura desarrolla desde la Facultad de Ciencias Económicas y Administrativas en torno al autoconocimiento y planteamiento de su proyecto de vida.
The case takes place in early 2024, after Athletic Brewing Company, an independent non-alcoholic brewer from Connecticut and fast-growing company has received a $50 million investment from Keurig D
An Australian biotechnology company, Mesoblast, with branches in the United States and Singapore, sought the Federal Drug Administration’s (FDA) approval of a key drug candidate, Ryoncil.
The Somsenville destination marketing organization (DMO) contracted with a website design expert independent contractor, Robert Lazkowski, to create a website design as part of a tourism campaign.
Instructors can use this incident in multiple ways.
Idaho Central Credit Union (ICCU) was the largest Idaho-based credit union by asset size in the state in 2021, with assets exceeding $7.5 billion.
This is the full Fall 2024 issue from the Journal of Case Studies. Individual articles can be found by searching the article title.