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Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.
This case involves a study of a potential market entry into China.
For years as Unilever’s brand director of skin cleansing, Jennifer Bremner, had enjoyed Dove’s tremendous brand success as it sought to redefine the definition of feminine beauty.
For ten years now, the Journal of Jesuit Business Education (JJBE) has been dedicated to the promotion and distribution of scholarly work and commentary with a focus on the distinctiveness of bus
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Worldwide, COVID-19 has had a staggering impact, with the number of cases approaching eight million and the death toll over 430,000 as of mid-June, 2020.1 What the stark numbers don’t show, howev
This study compares learning outcomes, for an undergraduate statistics course, of traditional sections versus a section based on the Ignatian Pedagogy Paradigm (IPP section).
In an attempt to engage Jesuit business school students in transformational learning, Marquette University offers the Applied Global Business Learning (AGBL) Program.
This study aims to reveal the ethical practices in the workplace and the support of the organization in encouraging ethical behavior.
Despite financial constraints and increasing competition, a small but growing number of American higher education institutions (HEIs) have addressed social sustainability on their campuses by ens
Healthcare providers (doctors, nurses, pharmacists, hospitals) contribute to the growth of an economy. In many cases, hospitals are the largest employers in their communities.
The Economy of Communion (EoC) is a worldwide entrepreneurial movement which sees the person, rather than profit, as the most important focus of business.
In the last decade, Silicon Valley and its leading innovators were touted as creating a more enlightened and connected world through an approach to technological and business disruption summarize
In the last decade, Silicon Valley and its leading innovators were touted as creating a more enlightened and connected world through an approach to technological and business disruption summarize
This paper is intended to help faculty develop cases that are more than classroom exercises.
In 1849, parishioners of the Chicago, Illinois, German United Evangelical Reformed Lutheran Church began burying their beloved dead in the adjacent St. Johannes Cemetery.
The Journal of Jesuit Business Education is the peer-reviewed, interdisciplinary journal of the Colleagues in Jesuit Business Education (CJBE).
The Journal of Jesuit Business Education is the peer-reviewed, interdisciplinary journal of the Colleagues in Jesuit Business Education (CJBE).
The use of Ignatian pedagogy (IP) in the business curriculum has been documented extensively for qualitative courses but less so for quantitative courses.
Business is a field fraught with ethical and moral land mines.
This research utilized an existing survey instrument to measure mission-related outcomes in students at a Jesuit university.