A Competitive and Mission-Based Response to the Shifting MBA Program Market: A Case Study

This case study frames Loyola University Chicago, Quinlan School of Business’ mission-based response to the shifting market in the Master of Business Administration (MBA) degree program. The long-standing, discipline-focused curriculum no longer meets the needs of society, students, or employers. Society is hungry for business to address equity to poverty to climate change issues. Students are hungry for a moral compass and an integration of business careers and life’s purpose. Employers are hungry for graduates that are prepared to deliver on profit and society’s needs. This case study first presents our new Next Generation MBA, driven by our Jesuit mission, and student and employer expectations. Next, we articulate using a balanced scorecard strategy map how and why the program aligns with our mission and stakeholders’ expectations.