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Global Genes, a patient advocacy group for the rare disease community, must plan for the launch and marketing of Rare X, a new data collection and analysis platform.
On July 3, 2018, bookseller Barnes & Noble released a statement saying that their CEO, Demos Parneros, was terminated, effective immediately, for “violating the company’s policies.” In this a
Three-year old daily deals company Groupon filed for an IPO on June 2, 2011 seeking a valuation of $20 billion.
A product recall in the fall of 2013 sends Chobani, Inc. scrambling to fix the manufacturing problem, and address a flood of customer concerns.
In late 2013, Barneys New York quickly found itself amidst scandal.
An April 20, 2010 explosion on board the Deepwater Horizon offshore oil-drilling platform killed 11 workers, injured 17 and triggered a leak that spilled more than 206 million gallons of oil over
Jefferies & Company, the most rapidly growing medium-sized investment bank, quickly became the focus of many ratings agencies upon the collapse of MF Global.
The United States’s second-largest wireless telecommunications provider attempts to create competitive advantage in the marketplace through a $39 billion merger with a top competitor.
On September 16, 2010, amidst a congressional inquiry into numerous product recalls over the past 15 months, Johnson & Johnson’s Chairman of the Consumer Group, Colleen Goggins, announced her
General Motors Corporation, once the largest car manufacturer in the world, is now a cautionary tale for corporate complacency.
This case will examine the complex challenges of a firm in the world of global business which must maintain healthy communications with customers, investors, and suppliers.
British Petroleum (BP) applied for a permit in 2006 to expand its Indiana refinery and increase its discharge of ammonia and suspended solids into Lake Michigan.
On September 5, 2007, Apple, Inc.’s Chief Executive, Steve Jobs, announced a 33% price decrease in his company’s newest gadget, the iPhone.
On November 19, 2008, General Motors Corporation presented an argument in the U.S. House of Representatives to receive bridge loan funding.
On April 13, 2009, Tim McIntyre, VP of Corporate Communications at Domino’s Pizza, received notification of the existence of a number of damaging videos that had been posted online.
In August of 2009, the founder and CEO of the successful natural & organic food company Whole Foods Market published an op-ed in the Wall Street Journal espousing a position on the highly con
For five years Mark Hurd has enjoyed dramatic success as the CEO of Hewlett Packard, turning the company’s PC division around and getting the company back in the black through aggressive cost-cut
After the successful 2010 launch of Apple’s iPhone 4, complaints of dropped calls and reduced signal began to pour in from major tech blogs.
This case study focuses on Raelyn Campbell, a former Best Buy customer, who is suing the company for $54 million.
Opened in 1992, the Pittsburgh International Airport midfield terminal complex was designed and built for the hub operations of USAir.