AT&T Inc. and T-Mobile USA: Anatomy of a Failed Merger, (A) and (B)
Image
Region
North America
Topic
Strategy & General Management
Length
16 pages
Keywords
telecommunications
Competitive Advantage
megrer
uncompetitive advantage
antitrust litigation
Copyright Holder
Notre Dame
Student Price
$4.00
Target Audience
Graduate Students
Undergraduate Students
The United States’s second-largest wireless telecommunications provider attempts to create competitive advantage in the marketplace through a $39 billion merger with a top competitor. In pursuit of a merger with T-Mobile, AT&T ends up fighting allegations of uncompetitive practices and antitrust litigation from the U.S. Department of Justice. AT&T now looks for a strategy to promote the efficiencies of the deal and gain regulatory approval.
Learning Outcomes
- To highlight communication issues in the context of legal action and reaction;
- To illustrate the communication issues involved in mergers and acquisitions in highly competitive industries;
- To demonstrate the difficulties of trying to alter business plans;
- To show the difficulties in aligning endemic corporate value and value to consumers.