Scholarly Articles

Ryan had just moved from Southern California to Kansas and was settling in for his first real winter.

The Washington Redskins professional football team face a new social climate with the sudden rise of power and influence of the Black Lives Matter Movement.

The death of George Floyd sparked a cry for racial justice that infiltrated every aspect of American life in the summer of 2020, including business marketing and product branding.

Fast Fashion companies, including H&M, have grown considerably since the 1990s by satisfying consumers’ insatiable appetite for the latest fashionable trends at low prices.

In October 2019, Houston Rockets General Manager tweeted in support of the Hong Kong Protests. The tweet was met with outrage by the Chinese government and many Chinese fans.

No business is immune to the massive changes resulting from COVID-19, but leaders who develop an entrepreneurial mindset - from executives to their independent salesforce - prove agile at adaptin

Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.

Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment.

This critical incident describes a marketing decision faced by Elon Musk of Tesla.

This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business,

This is an introductory Entrepreneurship course for those contemplating an Entrepreneurship major and minor with an opportunity to vie for a business loan to start a businesson campus.

This course is structured to present you with the basic principles and practices of sales management and direct selling.Students will be exposed to the multi-faceted nature of the sales manager’s

When Proctor & Gamble introduced the Tide Pod line of laundry detergent products, it did not quite get the result that they expected.

In the 1970s, schools and sporting teams started responding to concern over using Native American imagery in logos, chants, and mascots. Some moved away from the imagery entirely.

The public may punish public figures whose demonstrations appear disrespectful.

John Stewart, owner of Above Board Storage, had built a successful storage company on a slim marketing budget, but sales had started to slump.

On August 29, 2018 Eric Bauman, Chairman of the Democratic Party of California sent out a midnight tweet exposing In-N-Out Burger’s donation of $25,000 to the Republican party and called for a na

On September 4, 2018, Nike, Inc. launched a new ad campaign featuring, Colin Kaepernick, a professional athlete with a highly polarizing image.

Building brand equity can be a demanding task even in the most ideal circumstances.

The Global Jesuit Case Series (GJCS) was formally launched in 2015 with the singular goal of establishing a series of real-world business cases, written by executives, educators and entrepreneurs