Scholarly Articles

For years as Unilever’s brand director of skin cleansing, Jennifer Bremner, had enjoyed Dove’s tremendous brand success as it sought to redefine the definition of feminine beauty.

This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business,

This is an introductory Entrepreneurship course for those contemplating an Entrepreneurship major and minor with an opportunity to vie for a business loan to start a businesson campus.

This course is structured to present you with the basic principles and practices of sales management and direct selling.Students will be exposed to the multi-faceted nature of the sales manager’s

This paper is intended to help faculty develop cases that are more than classroom exercises.

In 1849, parishioners of the Chicago, Illinois, German United Evangelical Reformed Lutheran Church began burying their beloved dead in the adjacent St. Johannes Cemetery.

The Connie Tang & Princess House case touches on topics of crisis management, community, the direct selling business model, the Hispanic market, leadership, childhood and adult influences and

This case profiles Cutco and Vector Marketing and the direct selling business model, which the company uses to market and sell their products directly to consumers through an independent, volunte

Two homeschooled Florida teenagers meet in a homeschool group arranged by their moms, start community college at 14 years of age and discover a shared passion for social entrepreneurship.

Sue Smith was a board member of Midwestern Community Credit Union (MCCU) in 2013, when short-term interest rates were near zero due to an easy Federal Reserve monetary policy following the 2007-2

For nearly a century, the men’s shaving products market was dominated by two brands-Gillette and Schick. Harrys.com and Dollar Shave Club (DSC) disrupted this quiet market in 2011.

Video - The Cocoa Exchange: A Case Study on Market Expansion and Sustainability Written Case - The Cocoa Exchange: A Sweet Spot in the Supply Chain

This decision-based case is concerned with the proposed acquisition agreement of The Valspar Corporation by The Sherwin-Williams Company.

In 2015, Ohio’s Governor Kasich proposed a budget that would reduce the state’s income tax for both businesses and individual taxpayers.

River Region Animal League, a not-for-profit organization, has experienced tremendous growth during the period covered in the case.

This case involves a dilemma faced by a professor, Dr. Bethany Locasta, in assigning grades to a student, Brock, who departed a study abroad program early because of a family emergency. Dr.

This case concerns a local entrepreneur’s decision to either expand his product line by reselling another company’s product, Nature Safe, or create a new product, Healthy Garden from a mix of Nat

Before 2008, the Two-a-Day Group and other apple growers in South Africa had been successful in exporting their fruit to the EU and UK at healthy profits.

A former mutual fund chief investment officer, Mike Atherton, was concerned about the future volatility of bonds in a likely environment of rising interest rates.

This case details the early career trajectory of a recent college graduate who effectively leveraged mentoring to achieve career success.