DSEF-UNCG Entrepreneurial Marketing & Sales Prospecting Module
This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business, start-up, or entrepreneurial setting. The entrepreneurial environment has a number of marketing challenges that are similar, but also can be somewhat different, from those faced by large, established firms and may require the entrepreneur to apply marketing techniques in a unique way.
About DSEF - UNCG Modules:
DSEF partnered with UNCG to develop course content that advances knowledge of the direct selling industry. UNCG’s Entrepreneurship Cross-Disciplinary Program (ECDP) professors, under the leadership of DSEF Fellow Dr. Dianne Welsh, developed and incorporated direct selling modules into their curriculum (both online and face-to-face), including a minimum equivalent of one week of lectures and assignments out of a 15-week semester. The modules were developed for entrepreneurship cross-listed courses in key fields related to channels of distribution (i.e. information technology, sales and marketing).
- Identify the role of marketing at various stages of the entrepreneurial process;
- Identify ways in which marketing inputs can enhance the new product/service development process;
- Apply entrepreneurial thinking to market segmentation and targeting decisions;
- Develop inexpensive yet reliable and valid approaches to conduct market research for entrepreneurial concepts;
- Segment a market for a specific direct selling product and then develop a prospecting plan based on the targeted segment.
- Identify how to network and leveragere sources in entrepreneurial ventures, and ways that marketing can facilitate both of these activities;
- Demonstrate entrepreneurial approaches to formulating product, price, promotional anddistribution strategies and action programs;
- Design creative approaches to marketing communications under conditions of resource limitations which face many, if not most, start-ups.