Scholarly Articles

Takata airbags was one of the world’s leading airbag manufacturers, until airbags began to explode on impact.

Untenured faculty member, Raymond Patrick, exited a meeting with Frank Burns, School of Management Assistant Director at Bay State University (BSU). Patrick had now reached a breaking point.

Jada Williamson had been working for Dawson Financial for the past 15 years as Director of Human Resources.

Analyzing Cedar Creek Credit Union (CCCU) Elm Street Branch data, and keeping in mind that member service was the top priority for herself as a board member, Jamie wondered what position she shou

Tastefully Simple: A New Recipe for Success follows the story of a woman-owned, direct selling organization along its upward trajectory of growth, followed by an 11-year period of declining reven

No business is immune to the massive changes resulting from COVID-19, but leaders who develop an entrepreneurial mindset - from executives to their independent salesforce - prove agile at adaptin

This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business,

This is an introductory Entrepreneurship course for those contemplating an Entrepreneurship major and minor with an opportunity to vie for a business loan to start a businesson campus.

This course is structured to present you with the basic principles and practices of sales management and direct selling.Students will be exposed to the multi-faceted nature of the sales manager’s

This case profiles Cutco and Vector Marketing and the direct selling business model, which the company uses to market and sell their products directly to consumers through an independent, volunte

This case explores the costs and benefits of being a ride share driver as either a full or part-time job.

Video - The Cocoa Exchange: A Case Study on Market Expansion and Sustainability Written Case - The Cocoa Exchange: A Sweet Spot in the Supply Chain

This critical incident was about a major dilemma facing a Certified Management Accountant (CMA) and member of the Institute of Management Accountants (IMA) with majority ownership of a recreation

The River Federal Credit Union’s board of directors’ strategic and tactical planning session had just adjourned.

Providence, RI had a 1,980-street municipal grid, wherein 75 street names were identified as nonunique, having one or more similar sounding or duplicated matches in the metropolitan area.

In 2012, a couple from Cyprus, Andreas and Elena Ioannou, faced the challenge of recovering their investment in the capital securities of Laiki Bank, the second largest bank in Cyprus.

Nathan O’Rourke’s simple service contract became complicated when the contractor he was responsible for chose to work beyond the scope of the contract.

Anders Dahlberg is at a crossroads. As Underwriting Director at WMUK, he must find new ways for the local, NPR affiliate-classical music radio station to remain relevant.

Mr. Johnson had a highly valued business relationship with Mr. Elles.

GoldieBlox posted a video to its website that depicted young girls creating an elaborate and entertaining Rube Goldberg device.