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Jim Foster, Jr. (Doc) and his father Jim Foster, Sr. (Coach) opened the Selwyn Pub in June 1990.
The Next Big Thing?: Training Mask at a Crossroads is a decision point case facing Training Mask, a company that manufactures training masks for athletes for use in conditioning training.
Hyundai Motor Company along with Innocean Worldwide, a marketing and Communications Company, released a video advertisement with the intention of promoting the Tucson iX35 and the automobile’s 10
Based on our own experiences in the classroom, at Society for Case Research meetings, and our working with this journal, we put forth that some of us really began to learn what a case was by atte
This case represents a small business that a first-time entrepreneur opened and expanded with little planning associated with either event.
As writers who have made numerous attempts to create cases (some more successful than others) we are often asked, "how do you find a topic?" or "what topics make good cases?" These questions are
The Atlantic Coast Conference (ACC) faced a crisis.
This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market.
The Society for Case Research held a preconference workshop to help authors improve their case research skills.
Could an e-tailer successfully compete in the tablet pc wars? Amazon seemed to think so.
Dr. Cara Peters, Associate Editor of Journal for Case Studies, has a long-time friend from graduate school who used to be an active member of the Society for Case Research.
This descriptive case requires students to analyze Rolex Group’s decision to endorse Tiger Woods following his scandal in November, 2009.
As editors, our goal is to facilitate the publishing of interesting and relevant cases that allow for students to evaluate real-world events and experiences.
Over time, each of the editors of the Journal of Case Studies has set a goal to improve the quality of publications produced by the journal.
Cases are real life, true stories. The story is told about a real event in a real organization in a real industry.
Bill Smith was the long-time owner/operator/CEO of Measurement Equipment Supply Company, Inc.
Joseph (Joe) Christopher was a dedicated and hardworking business professional who was a majority male over 50 year’s old and practiced honesty, integrity, and trust.
Spirit Airlines, known for its low airfare and its controversial promotions, ran a June 2010 web promotion that instructed viewers to “Check Out the Oil on Our Beaches.” The promotion ran only a
This case involves an entrepreneurial company’s decision on whether to expand or not expand due to over-crowding issues at their current location.
Co-operation Ireland (COI) was founded in 1979 to advocate for peace and reconciliation between Northern Ireland and the Republic of Ireland.