Case Writing Matters

Author
Leigh W. Cellucci, East Carolina University
Region
North America
Topic
Accounting & Finance
Economics
Entrepreneurship
Ethics & Social Justice
Human Resources & Organizational Behavior
Information Systems
Marketing & Sales
Operations
Strategy & General Management
Length
7 pages
Keywords
case writing
case research
Journal of Case Studies
Student Price
$0.00
Target Audience
Faculty/Researchers

Cases are real life, true stories. The story is told about a real event in a real organization in a real industry. William Stratton, Past President of Society for Case Research (2002) defines a case as “an authentic description of a real situation . . .” (as cited in Berger, Stratton, Thomas, and Cook, 2011, p. 8). Silverman and Welty (1994) define a case as “a real-life problem or dilemma which has no immediate, obvious, single or correct solution” (as cited in Millis and Cottell, 1998. p. 159). The key points about cases are that they are true; the event(s) really happened; and there has been research conducted that provides an organizational scenario. As Cook, Goulet, and Leonard (2006)