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MannKind Corporation is a small biotechnology firm faced with a critical decision to find a partner to market its first product.
Lululemon Athletica, known for high-end yoga apparel, faced a series of bad public relations events starting in 2006 and continuing until 2013.
Danielle O’Reilly was frustrated. She paid for a massage several weeks ago and was really looking forward to it.
This case focuses on the Big Ten athletic conference’s fall 2012 decision to add Rutgers and the University of Maryland to the conference.
This case represents a small business that a first-time entrepreneur opened and expanded with little planning associated with either event.
As writers who have made numerous attempts to create cases (some more successful than others) we are often asked, "how do you find a topic?" or "what topics make good cases?" These questions are
This is the full preview of the Journal of Critical Incidents - Volume 7 (Fall 2014). Individual cases with the associated teaching notes can be found by searching the case title.
Marketing education in Jesuit business schools, as in most other business schools, is mainly oriented towards traditional for-profit business enterprises.
The Atlantic Coast Conference (ACC) faced a crisis.
This is the full preview of the Business Case Journal - Volume 21, Issue 2 (Summer, 2014). Individual cases with the associated teaching notes can be found by searching the case title.
This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market.
The Society for Case Research held a preconference workshop to help authors improve their case research skills.
Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the ne
This article discusses ways in which ICTs contribute to several aspects of global sustainability.
Could an e-tailer successfully compete in the tablet pc wars? Amazon seemed to think so.
Dr. Cara Peters, Associate Editor of Journal for Case Studies, has a long-time friend from graduate school who used to be an active member of the Society for Case Research.
This is the full preview of the Journal of Critical Incidents - Volume 6 (Fall 2013). Individual cases with the associated teaching notes can be found by searching the case title.
This descriptive case requires students to analyze Rolex Group’s decision to endorse Tiger Woods following his scandal in November, 2009.
As editors, our goal is to facilitate the publishing of interesting and relevant cases that allow for students to evaluate real-world events and experiences.
Over time, each of the editors of the Journal of Case Studies has set a goal to improve the quality of publications produced by the journal.