Scholarly Articles

The death of George Floyd sparked a cry for racial justice that infiltrated every aspect of American life in the summer of 2020, including business marketing and product branding.

In preparation for the holiday shopping season, Peloton, a home exercise equipment manufacturer and workout streaming service, created controversy with one of its advertisements in 2019.

Fast Fashion companies, including H&M, have grown considerably since the 1990s by satisfying consumers’ insatiable appetite for the latest fashionable trends at low prices.

In August 2020 – in the midst of a hotly contested U.S. presidential election – Donald J.

On June 10, 2020, the editor-in-chief of Conde Nast magazine Bon Appétit resigned amid allegations of racial discrimination.

After a terrorist attack at the Pensacola Naval Air Station, Apple received immense public pressure to comply with the FBI’s request to assist in unlocking the encrypted iPhone of the attacker.

The Coronavirus / COVID-19 crisis of 2020 resulted government restrictions on travel, accompanied by a public loss of confidence in the safety of air transport, all of which led quickly to a decl

In October 2019, Houston Rockets General Manager tweeted in support of the Hong Kong Protests. The tweet was met with outrage by the Chinese government and many Chinese fans.

No business is immune to the massive changes resulting from COVID-19, but leaders who develop an entrepreneurial mindset - from executives to their independent salesforce - prove agile at adaptin

2020: Writing Case Studies in Changing Times Bradley W. Brooks, Queens University of Charlotte Britt M. Shirley, The University of Tampa

Tina was a student who received a grade of zero on the first assignment in a business law course.

Neely Paul was intrigued by the newspaper headline (Underwood, 2006) that accused a local business CEO of embezzling $7 million.

Terrance Lau was the program manager of the Campus Network Refresh, a major program to upgrade network connectivity of the Mountainside State University (MSU).

Delta Air Lines (Delta) had just completed its acquisition of Northwest Airlines (Northwest) and would now start the integration process to become one airline.

The critical incident considers how innovative business models deployed by new entrants have the potential to serve as agents of disruptive or discontinuous change.

One of the most significant challenges educators face is making material relevant to students.

Paul Black had recently completed his MBA and was looking to start a real estate investing portfolio.

Early in 2017, and after just six months as CEO, Tim Mohin considered options to support the recent structural changes at the Global Reporting Initiative (GRI), the global leader in standard-sett

Danny Howard had been a soil-grown farmer who learned the concepts and techniques of aquaponics from a lecture in an agricultural class in his late fifties.