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This case examines Atiba, a Nashville-based technology company's innovative approach to employee retention through its Personal Perks Program.

A wider inclusion of other measures of impact beyond citation rates was warranted for case writers who want to document the importance of their publications.

As 2024 comes to a close, the editors of the Journal of Critical Incidents wish you a happy holiday season and a joyous New Year!

This critical incident describes a scenario in which Amy and Dave Thompson, founders of a small food manufacturing startup, experience several tax and compliance issues and begin to question the pr

This descriptive critical incident (CI) highlights the monumental union victory led by Shawn Fain, the United Auto Workers president, at Volkswagen’s (VW) Chattanooga plant in Tennessee.

This critical incident (CI) describes the fallout from Target’s decision to roll back its diversity, equity, and inclusion (DEI) initiatives following the 2025 inauguration of President Trump, a vo

Following a boxing match between celebrities Logan Paul and Rob Gronkowski in May of 2021, Tampa City Boxing (TCB) experienced a growth spurt, which carried the gym through the COVID pandemic into

James Edwards, the protagonist in the incident, heard the song “Money for Nothing” on Spotify and wondered why this song was not flagged as explicit.

In 2024, the Boar’s Head brand was linked to multiple horrific incidents.

In 2022, Nigeria became the first country to officially ban foreign models in advertising (Martin, September 11, 2022).

When Marie Springborn nervously opened her letter from the Wisconsin Department of Revenue, she wondered what the issue was, as a letter from the Department of Revenue was not usually a good thing.

From stay-at-home mom to successful founder, Rhea Lana Riner of Rhea Lana’s Children’s Consignment found herself catapulted into an unexpected and highly public legal battle with a major federal ag

With years of executive experience at Walmart and a recent tenure as CEO of Michaels, Ashley Buchanan seemed like the ideal leader to revitalize Kohl’s at a time of declining sales, intensifying co

KeyBank’s Key4Women (K4W) program was developed to help women achieve success in executive roles. K4W empowered women leaders by providing advocacy, connections, and resources.

The owner of a small but evolving Caribbean food business is at a crossroads: should he end his ten-year experiment with a food hobby-turned-venture or pursue other career options, including a retu

In 2020, the owners of Toh-Atin Gallery in Durango, Colorado, faced mounting public pressure to remove a caricatured Native American sign originally displayed above a 1950s diner.

This case examines the ethical and reputational crisis surrounding Pham Nhu Phuong, a former national athlete in Vietnam, whose decision to falsify charitable donation receipts during Typhoon Yagi

This critical incident (CI) explores the strategic pivot decisions made by serial entrepreneur Uli Gal-Oz across four technology ventures—Tango, Magisto, Moovit, and Homage Robotics—while highlight

Since incorporation in 2002, Crocs, Inc. had two goals in producing its comfortable shoes: profitability and sustainability.

Alex Wong, founder of Hong Kong Bunny Rescue (HKBR), faced a pivotal decision when Century Honest Pharmaceutical (CHP) proposed a long-term partnership to develop rabbit-specific herbal supplements