Scholarly Articles

This course is structured to present you with the basic principles and practices of sales management and direct selling.Students will be exposed to the multi-faceted nature of the sales manager’s

For ten years now, the Journal of Jesuit Business Education (JJBE) has been dedicated to the promotion and distribution of scholarly work and commentary with a focus on the distinctiveness of bus

Worldwide, COVID-19 has had a staggering impact, with the number of cases approaching eight million and the death toll over 430,000 as of mid-June, 2020.1 What the stark numbers don’t show, howev

In an attempt to engage Jesuit business school students in transformational learning, Marquette University offers the Applied Global Business Learning (AGBL) Program.

In the last decade, Silicon Valley and its leading innovators were touted as creating a more enlightened and connected world through an approach to technological and business disruption summarize

When Proctor & Gamble introduced the Tide Pod line of laundry detergent products, it did not quite get the result that they expected.

In the 1970s, schools and sporting teams started responding to concern over using Native American imagery in logos, chants, and mascots. Some moved away from the imagery entirely.

The public may punish public figures whose demonstrations appear disrespectful.

An ad for Qiaobi laundry gel balls sparked outrage in media all over the globe including Australia, New Zealand, France, Hong Kong, the U.K., and the United States.

Koji Tanaka was the former president of Yuri, USA, Inc., who now served as an adviser to the Yuri management team.

Matt Smith, a college student who lived at home in Cook County, took charge of family grocery shopping as a result of the Sweetened Beverage Tax Ordinance passed by the County Board on November 1

After looking at another disappointing quarterly report for new accounts, Patty, the V.P. of Retail Banking for Second Peak Bank, was convinced that immediate action needed to be taken.

This critical incident is about self-imposed reputational crisis because of a controversial Facebook post by Shannon Reilly, who owned and operated Magnolia Bistro.

This decision-based critical incident describes Karl Gibson’s worry about how to prevent theft and other fraud at International Retail, LLC (IR).

This critical incident deals with crisis management and stakeholder management at a large egg producing company that is in the throes of an emergency.

In January 2009, Ed Huegel, owner of InsulTec, a small foam insulation installation company in Alta Vista, Iowa, needed to make a decision. Ed had owned InsulTec for nine years.

Mountainside State University was undertaking a large change project: the replacement of the Learning Management System (LMS) for the university.

This incident reviews the costs and benefits of a decision to consider installing solar panels to supplement or replace electricity provided by the power company.

This critical incident uses the backdrop of a community foundation’s investment committee to explore the dynamics between traditional investment theory and behavioral finance.

This incident is a decision critical incident covering the valuation of Tesla, based on the market perception and the fundamentals.