Scholarly Articles

In preparation for the holiday shopping season, Peloton, a home exercise equipment manufacturer and workout streaming service, created controversy with one of its advertisements in 2019.

Fast Fashion companies, including H&M, have grown considerably since the 1990s by satisfying consumers’ insatiable appetite for the latest fashionable trends at low prices.

In August 2020 – in the midst of a hotly contested U.S. presidential election – Donald J.

On June 10, 2020, the editor-in-chief of Conde Nast magazine Bon Appétit resigned amid allegations of racial discrimination.

In October 2019, Houston Rockets General Manager tweeted in support of the Hong Kong Protests. The tweet was met with outrage by the Chinese government and many Chinese fans.

No business is immune to the massive changes resulting from COVID-19, but leaders who develop an entrepreneurial mindset - from executives to their independent salesforce - prove agile at adaptin

Leading sports apparel and shoe brands pay large sums of money to sponsor collegiate athletic teams in hopes of gaining significant exposure.

Ring, Inc., a subsidiary of Amazon, offered security products to enhance customer peace of mind.

This critical incident describes an ethical and legal dilemma faced by the owner of a small, local retailer.

This critical incident describes a situation faced by Meghan Farren, Chief Marketing Officer for KFC in the UK.

After turning pro in 1996, Tiger Woods rapidly became the most famous golfer in the world and one of the wealthiest professional athletes of all time.

Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.

For years as Unilever’s brand director of skin cleansing, Jennifer Bremner, had enjoyed Dove’s tremendous brand success as it sought to redefine the definition of feminine beauty.

Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment.

Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge.

This critical incident describes a marketing decision faced by Elon Musk of Tesla.

This course gives students the chance to develop their knowledge and thinking about entrepreneurial opportunities by applying marketing concepts to the specific challenges of the small business,

When Proctor & Gamble introduced the Tide Pod line of laundry detergent products, it did not quite get the result that they expected.

In the 1970s, schools and sporting teams started responding to concern over using Native American imagery in logos, chants, and mascots. Some moved away from the imagery entirely.

The public may punish public figures whose demonstrations appear disrespectful.