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Ed Truitt, Manager of Finance and Administration for Sampson's American Sandpaper Division (ASD), returned to his office late on Friday afternoon.
The CEO and major stockholder of MannKind, Inc., convinced his firm to develop an inhalable insulin, Afrezza and inhaler, Dreamboat to treat diabetes.
Jim Foster, Jr. (Doc) and his father Jim Foster, Sr. (Coach) opened the Selwyn Pub in June 1990.
The Next Big Thing?: Training Mask at a Crossroads is a decision point case facing Training Mask, a company that manufactures training masks for athletes for use in conditioning training.
Hyundai Motor Company along with Innocean Worldwide, a marketing and Communications Company, released a video advertisement with the intention of promoting the Tucson iX35 and the automobile’s 10
Anders Dahlberg is at a crossroads. As Underwriting Director at WMUK, he must find new ways for the local, NPR affiliate-classical music radio station to remain relevant.
GoldieBlox posted a video to its website that depicted young girls creating an elaborate and entertaining Rube Goldberg device.
This critical incident represents a real situation in which a well-known billionaire television executive, Oprah Winfrey was caught in the middle of a sex scandal at her beloved Leadership Academ
Urban Outfitters, as part of their vintage line, came under severe criticism for selling a sweatshirt with a Kent State University logo that included red splotches that resembled blood stains.
This critical incident describes Greenpeace’s social media and direct-action campaign targeting Lego for its business relationship with Shell Oil.
MannKind Corporation is a small biotechnology firm faced with a critical decision to find a partner to market its first product.
Lululemon Athletica, known for high-end yoga apparel, faced a series of bad public relations events starting in 2006 and continuing until 2013.
Danielle O’Reilly was frustrated. She paid for a massage several weeks ago and was really looking forward to it.
This case focuses on the Big Ten athletic conference’s fall 2012 decision to add Rutgers and the University of Maryland to the conference.
This case represents a small business that a first-time entrepreneur opened and expanded with little planning associated with either event.
Marketing education in Jesuit business schools, as in most other business schools, is mainly oriented towards traditional for-profit business enterprises.
The Atlantic Coast Conference (ACC) faced a crisis.
This descriptive case requires students to consider Absolut Vodka’s limited edition product launch in the Chinese market.
Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the ne