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This article provides an update to the Business Case Journal

Dabo Swinney had embraced the types of challenges that many football coaches avoided.

In Vermont, at the start of the COVID-19 pandemic, restaurants and bars were closed for business for a short period and afterwards had to limit their services to curbside pickup and/or outdoor dini

Peter Lycurgus had an opportunity to invest in Eyefluence, a start-up venture whose eye-tracking technology allowed individuals to operate digitally controlled devices through eye movements.

A large body of research assesses the quality of business journals.

This article traverses the evolution of diversity, equity, and inclusion (DEI) in the U.S. general public and focuses on higher education.

Reviewers play a fundamental role in the process of scholarship, but challenges are inherent along the road to possible publication.

Faculty using cases in the classroom want to find the best ways to engage students in critical thinking and problem-solving. Selecting cases to use is an important part of the process.

This study examines character development within the field of case writing. An overview theory on characters within cases is provided.

The Business Case Journal does not publish teaching notes, nor do any other Society for Case Research journals, including the Journal of Critical Incidents or the Journal of Case Studies.

Adam Silver faces his first real crisis as commissioner of the National Basketball Association (NBA).

This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging.

Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence.

This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).

This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations.

This case describes five distinct periods in Sun King Brewery’s distribution history. The Indianapolis brewer experienced explosive growth since opening in 2009.

After turning pro in 1996, Tiger Woods rapidly became the most famous golfer in the world and one of the wealthiest professional athletes of all time.

Mr. Peanut was 100 years old and one of the oldest brand characters in the market place.

This case involves a study of a potential market entry into China.

For years as Unilever’s brand director of skin cleansing, Jennifer Bremner, had enjoyed Dove’s tremendous brand success as it sought to redefine the definition of feminine beauty.