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Earl’s Cyclery and Fitness (Earl’s), located in Burlington, Vermont, is a specialty retailer in bicycles, accessories, and fitness equipment.
Garthen Leslie was thrust into the public spotlight after inventing a smartphone application that could control and monitor the operation of window air conditioners.
Epitomax Nutrition (EN), the sports nutrition market leader, is faced with both an opportunity and a challenge.
This critical incident describes a marketing decision faced by Elon Musk of Tesla.
For ten years now, the Journal of Jesuit Business Education (JJBE) has been dedicated to the promotion and distribution of scholarly work and commentary with a focus on the distinctiveness of bus
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Worldwide, COVID-19 has had a staggering impact, with the number of cases approaching eight million and the death toll over 430,000 as of mid-June, 2020.1 What the stark numbers don’t show, howev
This study compares learning outcomes, for an undergraduate statistics course, of traditional sections versus a section based on the Ignatian Pedagogy Paradigm (IPP section).
In an attempt to engage Jesuit business school students in transformational learning, Marquette University offers the Applied Global Business Learning (AGBL) Program.
This study aims to reveal the ethical practices in the workplace and the support of the organization in encouraging ethical behavior.
Despite financial constraints and increasing competition, a small but growing number of American higher education institutions (HEIs) have addressed social sustainability on their campuses by ens
Healthcare providers (doctors, nurses, pharmacists, hospitals) contribute to the growth of an economy. In many cases, hospitals are the largest employers in their communities.
The Economy of Communion (EoC) is a worldwide entrepreneurial movement which sees the person, rather than profit, as the most important focus of business.
In the last decade, Silicon Valley and its leading innovators were touted as creating a more enlightened and connected world through an approach to technological and business disruption summarize
In the last decade, Silicon Valley and its leading innovators were touted as creating a more enlightened and connected world through an approach to technological and business disruption summarize
This descriptive case is a captivating story of Russia’s No.
Suzie Young was the owner and manager of Young Consulting Inc., a small, marketing services company located in Tampa, Florida.
The Norwegian team garnered 39 medals during the Winter 2018 Olympics, more than any other nation in Olympic history.
John Stewart, owner of Above Board Storage, had built a successful storage company on a slim marketing budget, but sales had started to slump.
FullContact was a technology company whose core values included being “awesome with people.” This was reflected in the mission of the business and guided the manner in which the organization stri
The Journal of Jesuit Business Education is the peer-reviewed, interdisciplinary journal of the Colleagues in Jesuit Business Education (CJBE).