Journal
Topic
Marketing & Sales
Keywords
Business Case Journal
Target Audience
Faculty/Researchers
License
Public Domain
This is the full preview of the Business Case Journal Fall/Winter 2021issue. Individual articles can be found by searching the article title.
Rebranding Popeyes Louisiana Kitchen: A Modern Renaissance
- Bradley W. Brooks, Queens University of Charlotte
- Steven M. Cox, Queens University of Charlotte
Sun King Brewery: A Case of Marketing Channel Redesign
- Joyce A. Young, Indiana State University
- Chia-An Chao, Indiana State University
- Paul W. Clark, Coastal Carolina University
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