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A consistent finding in sustainability research is that women are eco-friendlier than men, a gap usually ascribed to differences in socialization.
It’s never easy for an industry leader to turn its back on everything that had fueled its extraordinary success.
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Nissan CEO Carlos Ghosn intends to introduce the first mass-produced all-electric car, the Leaf, in December 2010.
The Downtown Development Corporation (DDC) in Fletcher, NE was a non-profit organization that organized events in downtown Fletcher, a small community that underwent a downtown revitalization.
Nick Servies, the founder and owner of Scarlet Lane Brewing Company, was faced with a dilemma.
By 2011 analysts and journalists were buzzing about why Starbucks had been so timid with its entry into India. After all, Starbucks had over 17,000 stores worldwide in 55 countries.
The CEO and major stockholder of MannKind, Inc., convinced his firm to develop an inhalable insulin, Afrezza and inhaler, Dreamboat to treat diabetes.
This case focuses on the Big Ten athletic conference’s fall 2012 decision to add Rutgers and the University of Maryland to the conference.
This case represents a small business that a first-time entrepreneur opened and expanded with little planning associated with either event.
Marketing education in Jesuit business schools, as in most other business schools, is mainly oriented towards traditional for-profit business enterprises.
Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the ne
This descriptive case requires students to analyze Rolex Group’s decision to endorse Tiger Woods following his scandal in November, 2009.
Spirit Airlines, known for its low airfare and its controversial promotions, ran a June 2010 web promotion that instructed viewers to “Check Out the Oil on Our Beaches.” The promotion ran only a
Co-operation Ireland (COI) was founded in 1979 to advocate for peace and reconciliation between Northern Ireland and the Republic of Ireland.