Introduction to statistics in Marketing using the SDGs
Image
Region
North America
Topic
Marketing & Sales
Length
14 pages
Keywords
Sustainable Development Goals
descriptive statistics
survey data
Marketing Analytics
sustainability
Social Justice
Student Price
$0.00
Target Audience
Graduate Students
Undergraduate Students
Videos illustrating the statistical methods used to analyze experimental data on the impact of sustainable development goals (SDGs) in marketing.
Topics covered include:
- Descriptive statistics
- Frequency analysis
- Cross tabulation (chi-squared test)
- Paired t-test
- Independent t-test
- One-way ANOVA
- Correlation
- Simple linear regression
- Multiple linear regression