This is the full preview of the Business Case Journal - Volume 4 Issue 2 (Winter 1996). Individual cases with the associated teaching notes can be found by searching the case title.
This is the full preview of the Business Case Journal - Volume 4 Issue 2 (Winter 1996). Individual cases with the associated teaching notes can be found by searching the case title.
KFC: Doing Chicken Right in the U.S. Fast Food Industry
- Jeffrey A. Krug, The University of Memphis
- W. Harvey Hegarty, Indiana University
Stew Leonard's Dairy
- Charles B. Shrader, Iowa State University
- Steven A. Rallis Iowa State University
- Joan L. Twenter, Iowa State University
The Evolution of Information Technology at AUCNET USA: A Real-Time Online Auto Auction Company
- Chetan Sankar, Auburn University
- Jaideep Mohan, Total System Services, Inc.
Marketing Challenges Facing AUCNET USA: A Real-Time OnLine Auto Auction Company
- Chetan Sankar, Auburn University
- Jaideep Mohan, Total System Services, Inc.
A Partnership's Demise
- Richard C. Scamehorn, Ohio University
Phar-Mor, Inc.
- Ida Robinson Backmon, North Carolina A & T State University
- Donn W. Vickrey, University of San Diego
- Raphael O. Boyd, North Carolina A & T State University
Barbarians at the Throat: Younkers vs. Carson Pirie Scott
- Patricia A. Ryan, Drake University
- J. David Hunger, Iowa State University
Hooters Guys? Washington-GET A GRIP!
- Nancy H. Leonard, University of Evansville
- Larry R. Steenberg, University of Evansville
- Deborah A. Howard, University of Evansville
- Terry W. Mullins, University of Evansville
Black Diamond, Ltd.: Hanging on the Cutting Edge
- Steven J. Maranville, University of St. Thomas
- Madeleine E. Pullman, Southern MethodistUniversity