Faculty of Da'wa and Communication
This research aims to discuss a public response to education and prevention of COVID-19 on social media Instagram @satgascovididijatim and to discuss the effectiveness of media social Instagram as a medium for conveying information to the public. The research method used in this research is a qualitative research method with a phenomenological approach. Data collection by observations, interviews, and documentation. There are two points to these research results. First, the Indonesian Doctor’s Association (IDI) of East Java conducts education and prevention of COVID-19 through the @satgascovidiidijatim Instagram account to the whole community especially the East Java community, to prevent the transmission of the coronavirus. Secondly, the community gives responses that are cognitive, affective, and behavioral responses. These responses state that Instagram account @satgascovididijatim is one of the effective media for delivering messages of education and prevention of COVID-19 to the public through social media Instagram.