Author: Colleen Giblin
Assignment
Topic
Marketing & Sales
Price
$0.00
Keywords
personal value equation
intro marketing
principles of marketing
marketing core
Target Audience
Faculty/Researchers
Graduate Students
Undergraduate Students
Faculty Description

The key insight here is being able to step out of the usual view of the self as consumer, and treat the self as the product to be marketed.  It's also a great chance to learn about students by having them write about what kind of future careers they are interested in.

License
Attribution, Non-Commercial, No Derivative Works CC BY-NC-ND

Written assignment for Principles of Marketing that challenges students to consider the personal value equation from a fresh perspective.