The Boeing Company: The Grounding of the 787 Dreamliner

Author
Carrillo, A.
Region
Africa
Europe
Latin & South America
North America
Topic
Strategy & General Management
Marketing & Sales
Length
15 pages
Keywords
crisis management
customer communication
customer relations
manufacuring
reputation management
Transportation
Student Price
$4.00
Target Audience
Graduate Students
Undergraduate Students

On January 16, 2013, Boeing had its newest and most advanced aircraft, the 787 Dreamliner, grounded worldwide due to fires that started in the airplane's batteries. The Lithium-Ion technology used in the 787 aircraft was a new feature used in commercial aircraft as a solution to save weight. Several prior delays had already affected the introduction of the Dreamliner 787, one of the most revolutionary planes to date. Boeing is faced with high demand, costs, and pressure to respond quickly, while responding to both safety concerns and general industry concerns and loss of revenue.