SeneGence: The Culture of Opportunity, The Challenge of Growth

Author
Katherine Korman Frey
Region
North America
Topic
Entrepreneurship
Marketing & Sales
Operations
Length
24 pages
Keywords
direct selling
Growth Strategy
family business
Company Culture
entrepreneurship
home-based business
Work-Life Balance
Student Price
$0.00
Target Audience
Graduate Students
Undergraduate Students

The Joni Rogers-Kante & SeneGence case touches on topics of skyrocketing growth, the operational and leadership shifts that accompany such growth, industry ethics, home-based business, family business, legacy and succession planning, goal-setting, the “mom market,” the metaverse / VR (as a corporate strategy, accelerated due to Covid), competing priorities (aka work-life balance), entrepreneurship and ideation, overcoming adversity, company culture, corporate social responsibility/social impact/ESGs, and the rules of engagement for working with family members.