Facebook: The Evolution of Privacy?
Image
Region
North America
Topic
Strategy & General Management
Length
9 pages
Keywords
privacy
privacy controls
consumer protection
end users
stakeholders
privacy norms
Copyright Holder
Notre Dame
Student Price
$4.00
Target Audience
Graduate Students
Undergraduate Students
On December 1st, 2009, Facebook CEO Mark Zuckerberg announced sweeping changes to the site’s privacy controls. The result was strong criticism from advocacy groups, but general ambivalence from end users. The question for Facebook is how to manage these different stakeholders and remain at the forefront of society’s privacy norms.
Learning Outcomes
- To grasp the complexity of stakeholder management in companies with very large and diverse customer bases;
- To understand the role of a corporate communication department in an Information Technology company that is highly shaped by the vision of its founder;
- To foster discussion on the importance of privacy and the responsibilities that companies have in both legal and ethical terms.