Canada Goose Holdings, Inc.: The Ethical Sourcing of Down and Fur

Author
Aldridge, Z.; Ursino, A.; and O’Rourke, J. S. (editor)
Region
North America
Topic
Ethics & Social Justice
Length
12 pages
Keywords
animal rights
corporate social responsibility (CSR)
CSR
NGOs
Copyright Holder
Notre Dame
Student Price
$4.00
Target Audience
Graduate Students
Undergraduate Students
Executive Education
Other Audience

Luxury retail brand, Canada Goose, faces opposition from a prominent animal rights group surrounding the sourcing of materials used for its jackets. Several regulatory agencies have questioned the advertising practices of Canada Goose. Canada Goose now faces a decision regarding its brand and the ethical sourcing of fur and down. 12 pp. Case #19-12. (2019)

Learning Outcomes
  1. To highlight the conflict that may arise when a company must balance social responsibility with their original roots;
  2. To encourage analysis of how to handle a situation involving differing opinions on the importance of an issue;
  3. To demonstrate the growing power of non-governmental agencies (NGOs) today;
  4. To encourage discussion as to whether companies must prioritize animal rights in their corporate objectives;
  5. To highlight how companies must evolve and grow with the different generations that dominate the market.