Sustainable Entrepreneurship in Asia: A Proposed Theoretical Framework Based on Literature Review

Entrepreneurship is increasingly being recognized as a significant conduit for bringing about a transformation towards sustainable products and processes. Emerging literature on ethical entrepreneurship has developed a new model of entrepreneurship as a calling to endow resources with new value; it is the ethical aspect that would make such a construct authentic sustainable entrepreneurship. One of the first steps in entrepreneurial training and maturity in the area of sustainability is to develop models for sustainability communication and reporting. This article presents a revised assessment model for sustainable entrepreneurship in Asia, which consists of five domains, namely: economic, social, ecological, cultural, and ethical. The insistence on the inclusion of ethics is motivated by the fact that it is the obligation of businesses to be accountable for their environment and for their stakeholders in such a way that ethics forms one of the legs on which entrepreneurship, if it is to be sustainable, stands.