Markets Organize our Lives

Entrepreneurs and business managers set the tone for our society. Their firms provide the jobs, products and services that we need. Innovative products and services like Apple’s iPhone, Google’s search engine, and Toyota’s Prius are now part of our cultural landscape. Steve Jobs, Bill Gates, Larry Page, and Sergey Brin are successful and highly rewarded businesspeople. Their goals, attitudes and activities heavily influence our personal goals and values. Business has more influence over most of us than government, church and, in some cases, even more than our own family; it is the dominant institution in our society.