Facebook and Cambridge Analytica: An Unholy Alliance
Image
Region
North America
Topic
Ethics & Social Justice
Operations
Length
11 pages
Keywords
Private Data
Terms of Service
Facebook Ethics
Political Profiling
Copyright Holder
Eugene D. Fanning Center for Business Communication
Student Price
$4.00
Target Audience
Faculty/Researchers
Graduate Students
Undergraduate Students
The social media platform, Facebook, has been accused of mishandling and disclosing private data from tens of millions of Facebook users by handing the data to Cambridge Analytica, a political consulting company based in the United Kingdom. Documents provided by a former employee of the consulting firm showed that Cambridge Analytica used the private data to create psychographic profiles of American voters and deliver pro-Donald Trump promotional materials to them online. Not only are Facebook users outraged, but regulators in both the US and UK are exploring options to restrain the social network.