The Boeing Company: The Grounding of the 787 Dreamliner
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Region
          Africa
          Europe
          Latin & South America
          North America
              Topic
          Strategy & General Management
          Marketing & Sales
              Length
              15 pages
          Keywords
          crisis management
          customer communication
          customer relations
          manufacuring
          reputation management
          Transportation
              Copyright Holder
          Notre Dame
              Student Price
              $4.00
          Target Audience
          Graduate Students
          Undergraduate Students
              On January 16, 2013, Boeing had its newest and most advanced aircraft, the 787 Dreamliner, grounded worldwide due to fires that started in the airplane's batteries. The Lithium-Ion technology used in the 787 aircraft was a new feature used in commercial aircraft as a solution to save weight. Several prior delays had already affected the introduction of the Dreamliner 787, one of the most revolutionary planes to date. Boeing is faced with high demand, costs, and pressure to respond quickly, while responding to both safety concerns and general industry concerns and loss of revenue.
 
    