Scholarly Articles

Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence.

This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).

John Bell was the CEO of Tampa Theatre.

The first Ikinari Steak location in the United States opened in Manhattan’s East Village in February 2017.

This decision-based case discusses what strategic direction Aflac should take as it emerges from the worst of the global pandemic.

Pizza originated in seventeenth-century Naples, Italy, where it became a mainstay for the poor.

It was late 2020, and after seven years of constant toil, Pixologie’s financial performance just wasn’t working out the way Mollie Bartelt had hoped. What was she doing wrong?

This case describes a dilemma faced by the National Hot Rod Association (NHRA) and its president, Glen Cromwell.

This case study focuses on the success of Felipe Lopez as the CEO of companies in a medium-sized city in Colombia.

This module aims to help the students apply the NLP methods to real text datasets for business insights – the coding component.

This module focuses on teaching students the rationale and mathematical foundation of advanced natural language processing (NLP) methods – the theory component.

Airbnb hosts discriminate against potential guests through the use of profile pictures and names. Airbnb users are fighting back against this form of discrimination from some Airbnb hosts and hav

Customers and vendors alike are beginning to address the question of strict product liability as it pertains to an online marketplace such as Amazon LLC and the products sold on its platform by t

With the 2021 commercialization of Apple’s AirTags, stalking has never been easier. Victims have found AirTags on their vehicles, clothing, and accessories, tracking their location.

A fintech mortgage company, Better.com, recently positioned itself to go public. Investor momentum began to slow, however, largely because of Founder and CEO Vishal Garg’s

ESG investing has created controversy in the investment world and some states are banning it. Texas took a stance against ESG investing by boycotting 10 financial firms that it believes are boyco

The social media platform, Facebook, has been accused of mishandling and disclosing private data from tens of millions of Facebook users by handing the data to Cambridge Analytica, a political co

Moderna, Inc.: Protecting Against Corporate Espionage Gray, J.; Turner, K.; Mather, K.; O’Rourke, J. S.

Amazon’s smart doorbell company, Ring, has received attention in the media for releasing video and audio footage to law enforcement from customers’ cameras without permission.

In March 2022, hundreds of employees at The Walt Disney Company headquarters in Burbank, California staged a walkout over Disney’s response to the Parental Rights in Education act, also known as