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Videos illustrating the statistical methods used to analyze experimental data on the impact of sustainable development goals (SDGs) in marketing.
Adam Silver faces his first real crisis as commissioner of the National Basketball Association (NBA).
This case is about Land O’Lakes President and Chief Executive Officer (CEO) Beth Ford and her company’s decision to stop using Mia, a Native American woman, on its butter packaging.
Jesse Cole had created a college-level amateur baseball team that sold one season ticket in its first two months of existence.
This case describes a marketing decision faced by Stuart Schuette, CEO and president of American Tire Distributors (ATD).
Peer review of research is a standard in academe, and yet researchers receive little to no training related to the peer-review process.
In this edition of our series on Excellence in Case Writing, we discuss arguably the single most critical element of writing an excellent case study: the focal construct.
John Bell was the CEO of Tampa Theatre.
The first Ikinari Steak location in the United States opened in Manhattan’s East Village in February 2017.
Congrats, You Are the New COO — Now Implement a Re-Organization”: Planning for Change at a Nonprofit
Amy Stowe, the newly appointed Chief Operating Officer of the nonprofit Clean Climate Coalition, found herself leading the communication and implementation of a full company reorganization prompt
This decision-based case discusses what strategic direction Aflac should take as it emerges from the worst of the global pandemic.
Pizza originated in seventeenth-century Naples, Italy, where it became a mainstay for the poor.
It was late 2020, and after seven years of constant toil, Pixologie’s financial performance just wasn’t working out the way Mollie Bartelt had hoped. What was she doing wrong?
This case describes a dilemma faced by the National Hot Rod Association (NHRA) and its president, Glen Cromwell.
This case study focuses on the success of Felipe Lopez as the CEO of companies in a medium-sized city in Colombia.
The LMU College of Business Administration aims to “advance knowledge and develop business leaders with moral courage and creative confidence to be a force for good in the global community.” This
This module aims to help the students apply the NLP methods to real text datasets for business insights – the coding component.
Airbnb hosts discriminate against potential guests through the use of profile pictures and names. Airbnb users are fighting back against this form of discrimination from some Airbnb hosts and hav
Customers and vendors alike are beginning to address the question of strict product liability as it pertains to an online marketplace such as Amazon LLC and the products sold on its platform by t