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This case examines Atiba, a Nashville-based technology company's innovative approach to employee retention through its Personal Perks Program.
This critical incident describes a scenario in which Amy and Dave Thompson, founders of a small food manufacturing startup, experience several tax and compliance issues and begin to question the pr
Following a boxing match between celebrities Logan Paul and Rob Gronkowski in May of 2021, Tampa City Boxing (TCB) experienced a growth spurt, which carried the gym through the COVID pandemic into
From stay-at-home mom to successful founder, Rhea Lana Riner of Rhea Lana’s Children’s Consignment found herself catapulted into an unexpected and highly public legal battle with a major federal ag
The owner of a small but evolving Caribbean food business is at a crossroads: should he end his ten-year experiment with a food hobby-turned-venture or pursue other career options, including a retu
This critical incident (CI) explores the strategic pivot decisions made by serial entrepreneur Uli Gal-Oz across four technology ventures—Tango, Magisto, Moovit, and Homage Robotics—while highlight
Violent incidents carried out by patients or their families against healthcare workers have exploded in number during recent decades and continue to increase.
Citizen Cider, a Vermont-based company, was known for its locally sourced and innovative ciders. In late 2023, they found themselves at the center of controversy.
This descriptive critical incident (CI) highlights the monumental union victory led by Shawn Fain, the United Auto Workers president, at Volkswagen’s (VW) Chattanooga plant in Tennessee.
The critical incident offers a useful initial discussion about incorporating artificial intelligence (AI) into daily operations in a small business.
Wallace Scott and Ian Ashdown co-founded SunTracker Technologies Ltd. (STL)in 2011. Scott and Ashdown co-created a growing portfolio of lighting design patents through research and development.
What does a chief executive officer (CEO) of Cruise, a robotaxi company, do when one of the company’s autonomous vehicles (AVs) causes a serious accident?
This critical incident (CI) describes how a team within Intel successfully championed touchscreen technology for laptops in 2011, while negotiating industry challenges.
This description-based critical incident focuses on the onboarding lessons associated with the British royal family and their business that can be applied to anyone entering a family that concurren
This decision-based critical incident describes how Operations Vice President Cody of Bigfoot Heating and Air should deal with Nate, his competent but overstepping customer service specialist.
Diegnau Farms was quickly approaching the renewal of a farm rental agreement.
Nick Oda was a marketing consultant hired by Momo Ltd, a lingerie manufacturer based in Tokyo, Japan.
This critical incident brings attention to the misalignment that often occurs between a business’s corporate social responsibility strategies and organizational leadership.
In the fall of 2020, the provost (chief academic officer) at Big Southern State University (BSSU) asked the heads of the three academic departments of the School of Music (SOM) to jointly compose a
The critical incident explores the complexities Jan, owner of JDD Rockway LLC, faced in navigating the challenging U.S. freight market post-COVID-19 pandemic.