Scholarly Articles

This critical incident highlights the use of generative AI in creative content industries and consumer reaction to the use of generative AI to create content.

Jim Farley, Ford CEO, saw a difference in electric vehicle (EV) customers as the industry moved from early adopters to early majority.

At the beginning of 2024, Sephora, a French luxury beauty retailer, had yet to react to social media posts from employees and shoppers complaining about the behavior of tweens in their US stores.

In 2021, Coach faced public backlash after a viral TikTok video alleged the company was destroying unsold handbags.

In 2023, Gallo saw an opportunity to grow its product lines by being first in the industry to specifically target the U.S. Mexican and Mexican-American market with a canned cocktail.

Four New York Ford dealerships filed a lawsuit on November 29, 2022 to stop the Ford Motor Company from implementing its planned Model e certification program.

A Peloton commercial faced criticism from both the media and the general public, with concerns ranging from sexism and unchecked privilege to promoting negative body image.

Nick Oda was a marketing consultant hired by Momo Ltd, a lingerie manufacturer based in Tokyo, Japan.

Business instructors face significant challenges.

Pay-for-plasma collection is a new US$24b industry that is responding to a global shortage of plasma primarily for plasma derived medical products. The industry is mainly in the U.S.

Why are you trying to sound "Black"? Awkwafina, a Chinese/Korean-born American celebrity in movies, music, and television, had been approached with this question multiple times.

As 2024 comes to a close, the editors of the Journal of Critical Incidents wish you a happy holiday season and a joyous New Year!

We are proud to say that the first special issue of the Business Case Journal (BCJ, Volume 31, Issue 2) was published in Winter of 2024.

The purpose of this study was to identify potential clusters of academic institutions and individuals who are advancing the writing and publication of cases within the Society of Case Research.

The year 2020 was arguably one of the most unprecedented years in recent history with a global pandemic that killed millions, alongside a long overdue racial reckoning.

Dabo Swinney had embraced the types of challenges that many football coaches avoided.

The ability to tell stories has been identified as a “universal human trait” that exists in various forms within all cultures in the world (Yong, 2017, p. 2).

This article traverses the evolution of diversity, equity, and inclusion (DEI) in the U.S. general public and focuses on higher education.

Reviewers play a fundamental role in the process of scholarship, but challenges are inherent along the road to possible publication.

Faculty using cases in the classroom want to find the best ways to engage students in critical thinking and problem-solving. Selecting cases to use is an important part of the process.