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Milana Vayntrub's journey from immigrant to prominent AT&T spokesperson was marred by cyberbullying, as trolls immersed social media with derogatory comments.
QSR franchisor Wendy’s has received pushback and strong negative comment from the press and the public over comments made by CEO, Kirk Tanner, about implementing dynamic pricing and digital menu bo
This brief summary updates readers on the Journal of Critical Incidents and the Society for Case Research
This critical incident presents a business dilemma faced by Monarch Beverage, the largest beer and wine wholesaler in Indiana. Phil Terry, CEO, had just received official notification from E.
SeatGeek is a rapidly growing company in a dynamic, complex, and controversial industry.
Peloton’s marketing team was excited to receive publicity from a highly anticipated new television series.
The Continental Oil and Gas Association represents a variety of organizations along the oil and gas supply chain.
La Chingona was a thriving cannabis company started by Michael Kaiser in 2019.
Jones Soda Co. is a premium soda company known for its unique flavors with pure sugar ingredients and unique labels generated by its consumers.
Kelly felt a bit anxious after launching her student design contest two weeks earlier. She had not received any submissions or inquiries from the students.
Luxury performance vehicle brand, BMW, had implemented a new subscription-based policy for customers to access certain features on their vehicles such as high beam assist, heated seats, and heate
This critical incident describes an ethical dilemma faced by AT&T sales representatives. In 2016, AT&T had launched DirecTV Now as their live TV and on demand streaming service.
As discussions on LGBTQIA+ inclusivity persist, the public debate continues about whether publicly traded organizations should voice their opinions through public advocacy.
This case examines the termination of the nine-year partnership between Adidas AG and music artist Kanye West, following West’s antisemitic comments on social media.
This case examines the interaction of corporate communication, brand influencers, and social media.
Live Nation Entertainment, a major concert manager, promoter, and ticket agency, faces intense criticism from artists, fans, and regulators after mishandling Taylor Swift’s Eras Tour ticket presa
This case revolves around ALDO, a Canadian wholesale distributor and third-party sourcing provider, as well as a retailer of fashion footwear, handbags, and accessories.
Since its founding as three internet genealogy sites in 1996, Ancestry.com (Ancestry) evolved as a public and private firm consisting of four product lines, each with different growth potentials
Sasha oversaw the Coffee Fund for the College of Business where she worked as an administrative assistant. Coffee drinkers were asked to contribute.